Digitain Signs New Deal with Pin-Up

Digitain has signed a new deal with Kazakhstan-licensed betting operator Pin-Up. Under the agreement, the company will provide Pin-Up’s Kazakhstan-licensed operation with its sportsbook solution.

Both parties boast an existing relationship, having inked an agreement in 2020 for Pin-Up’s Russia-facing platform, Pin-Up.ru. However, this latest agreement will see them expand their partnership, and in doing so, bring Digitain’s platform to further players in the Commonwealth of Independent States (CIS), a regional organisation formed from ex-Soviet states.

Simon Westbury, Chief Business Officer at Digitain, said: “This is an extremely exciting opportunity for us, as we extend our geographical footprint into further regulated markets.

“Pin-Up is a great partner and their customers in Kazakhstan will be delighted to experience our award-winning, regulated, sportsbook.”

Westbury continued: “With opportunities on 15,000 different leagues and over 90,000 live events supplied each month, the players are assured of an exceptional betting experience.

“Everyone at Digitain is looking forward to developing a very long and beneficial partnership with Pin-Up.”

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Asia

ITL welcomes new Customer Support Engineer for Thailand

Innovative Technology Ltd. (ITL) are pleased to welcome Thanawan Lokniyom, Customer Support Engineer, based in Bangkok, Thailand. Thanawan’s role is to provide customer support and technical advice to ITL customers across South-East Asia (SEA).

Commenting on his role at ITL, Thanawan said, “I first joined the support team in October 2023, and I am settling into my role well. I have recently returned from a visit to the UK Head office and regional office in Germany where I spent several weeks taking part in a detailed product training and induction programme. It was fantastic to meet my colleagues face to face and learn from their expertise and get to know more about how Innovative works.”

Mirko Zwing, Customer Support Manager, commented, “I am delighted to welcome Thanawan to the team. Thanawan is looking after our gaming, vending and retail customers ensuring they have the right cash handling and biometric (AI) solutions for their required needs. As we expand our sales development team in the SEA region, we expect to see some significant gains in this growing market and so having dedicated technical support is vital. Thanawan’s background is in the electronics and semiconductor industry and he has extensive experience in field service engineering, providing technical advice and value-added solutions to fulfill customer needs so is therefore an ideal fit for this role.”

Concluding Thanawan commented, “I have seven years’ experience in field service engineering including testing equipment and delivering a high level of customer support. I am looking forward to using these skills to provide technical guidance, product improvements and advanced solutions to ensure SEA customers have the best experience of our full product range. I am enjoying introducing customers to our innovative solutions and liaising with the sales support team – getting to know the customer at the start of the journey with ITL is important to us as a company. I feel lucky to be part of such a collaborate, friendly and supportive team and I look forward to my future at Innovative Technology.”

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Asia

MGM China Signs a New Agreement with MGM Resorts International

MGM China has signed a new agreement with its majority shareholder, MGM Resorts International, under which the latter will be tasked with helping source more international customers for its Macau properties.

Under the new International Marketing Agreement, which replaces the previously signed Sixth Renewed MGM Marketing Agreement, MGM Resorts will establish a number of new global marketing offices – the costs of which will initially be borne by MGM China – aimed at further diversifying the company’s Macau customer base.

The offices as a whole, including those already in operation, will be overseen by a Special Manager, named as MGM Resorts’ current President Far East Marketing, Sean Lanni.

In a Friday filing, MGM China said the new agreement with its parent company is specifically designed to address the Macau government’s directive to diversify the Macau economy and reduce its reliance on customers from mainland China, Hong Kong and Taiwan.

“For the purpose of fulfilling its obligations under the New Concession Contract, and pursuant to the commitment by [MGM China] to the Macau Government to expand overseas markets and to increase the growth of non-gaming revenue, [MGM China] desires to utilize the know-how and international resources and reputation of MGM Resorts International and its designated affiliates to conduct marketing activities via [its] existing and future Marketing Offices that will result in additional international customers visiting the Macau Properties for non-gaming attractions and also casino gaming,” it said.

“The changes brought by the International Marketing Agreement include putting in place Macau leadership, a Macau based sales and service support team, as well as new sales incentive plans and more aggressive targets.

“In summary, the benefits of entering into the International Marketing Agreement include providing [MGM China] (i) the ability to quickly bring on new hires in overseas markets to grow sales resources by making use of existing marketing offices, processes and set up; (ii) a more cost-effective way to establish an international sales network than building marketing network independently; (iii) with greater influence over the day-to-day operations of the Marketing Offices in order to drive a greater volume of business overall to both [MGM China] and [MGM Resorts]; and (iv) ultimately, the resources to reach its KPIs arising from the New Concession Contract.”

Under the terms of the initial three-year agreement, MGM China will pay expenses to MGM Resorts up to a capped maximum of HK$64 million in 2023, rising to HK$82 million in 2024 and HK$113 million in 2025.

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